Outrageous
Marketing
Ron Rosenberg shows us 4 Ms that
could make a difference in your
company’s business results.
Page 14
Hop on the
Brand Wagon
What’s your promise to your
customers? James Canup shares
the 5 essential questions that will
build your brand and its payoff.
Page 18
To Joi n
Plus:
or Not to Join?
HOW MEMBERSHIP SAVED
21 Preventing Plant Piracy
25 New Sales Tax Exemption
Registration
27 When is a Pineapple
Not a Pineapple?
34 Calendar of Events
TEXAS’ BUSINESSES FROM
THE “WHITE LIST”
